“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future”

(Steve Jobs)

Do You Want to Improve Your Business?

Close the gap between where you are today – and where you want to be. My way of coaching is to empower you in becoming the Leader you want to be.

Trusted by

Edward T. Parrack
Edward T. ParrackFounder at NOW Applied Imagination LLC - US

An extraordinary person. Smart. Unbreakable. Charming. Supremely organized. Absolutely honest. Truly a great pleasure to work with, even under the most difficult circumstances. Anyone who could use someone who is equally embraced and trusted by both clients and talent would do well to seek her out.

Alessia Ambrosio
Alessia AmbrosioHR & Organizational dev. Director at Loro Piana Japan

3 words to describe Daniela: hardworker, problem solver & team builder. She works always with passion, open to change approach and determination. We worked together for social strategy start-up and, I think, that her skills made the difference. Proactive & fair she is a very special co-worker.

Elsa Linhan
Elsa LinhanLearning and Development Manager at Frank Hirth UK

Daniela possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and a smile. Her upbeat personality and engaging personal style enabled her to interact effectively with clients. She is very well organized, meticulous, hard-working, trustworthy, and has a genuine interest in end user experiences and technological advances in e-commerce and social media.

Natalia Borri
Natalia BorriPresident and Creative Director The Ad Store Network

What impressed me about Daniela from the start was her creative energy, willingness to listen to the customer's concerns and provide business oriented solutions. She is a strategic thinker, with a wide experience in social media marketing and digital PR. Reliable, punctual, attentive with a great capacity to work in team, she’s a true professional and a pleasure to work with!

Robert McColl
Robert McCollLean-Agile Operations and CX-driven Product Portfolio Director - Australia

One of Daniela's key strengths is her ability to establish a strong rapport with clients and team members in a very short period of time. This is coupled with an infectious enthusiasm for her work, the ability to think laterally when required and genuine desire to deliver the best possible outcome for her clients. Naturally entrepreneurial at heart and very savvy about digital trends and marketing opportunities.

Davide Turi
Davide TuriFounding Partner at Studio Zao | Future Leaders through Intrapreneurship - UK

I was impressed by her 'roll-up the sleeves' attitude that, combined with her focus and ability to work with people with different backgrounds, made her a strong member of our team.
She has a passion for new technologies and for building great user experiences.

Nadia Lamarra
Nadia LamarraDigital Content and Campaigns Manager at Luxottica Group

She is strongly goal oriented, with excellent project management skills and a great talent for planning.

She is a real team leader.

It's a pleasure working with her.

Lee St James
Lee St JamesFounder/ECD NOW Applied Imagination LLC -US

Account person, relationships person, a social & digital person, a design thinker, an innovator, has a strategic mind, an educator, oh and she is Venetian. That's right she speaks more than just English, which always impresses the heck out of me.

What Can I Do For You?

Business Coaching

Coaching starts by declaring a powerful future. Let me help you realize your business goals and achieve success.

Digital for Business

In such an incredibly crowded digital world, let me help you identify the best channels to make your business stand out.

Effective Communication

Convey information to other people effectively and efficiently can be challenging. Let's work together for a more assertive approach in business and life.

Branding & Marketing

Creating a detailed marketing plan, determining a business's marketing message, and identifying the appropriate marketing mix are not easy tasks: let's work together to make marketing work for your success.

Design Thinking

Thinking like a designer can transform the way we develop products, services, processes and strategies. Let's identify together how to apply it to your business as win-win model.

International Markets

Positioning a product or a service in a different market means connecting with different local communities. Let me help you define the best strategies and partners for your success.


IKIGAI, Creative Confidence, Storytelling, ... Ready to inspire your team to innovate? I can help you develop a culture of innovation and get you started implementing your great ideas today.

Personal Branding

Amazon founder Jeff Bezos said “Your brand is what people say about you when you’re not in the room.” Whether you’re an employee or entrepreneur, an artist or an athlete, cultivating a personal brand has become more important than ever. Let's work on yours together.

Think Like An Artist

Bringing Art within a Business ecosystem means activating creative processes according to the logic of artistic production, gathering benefits in terms of strategic and technical innovation, but also accepting and learning to manage the complexity of a way of thinking different from the corporate one. Curious to explore it?

Latest Articles

Can We Learn Business Secrets From Artists?

For years people in creative roles were kind of left out of serious business conversations, which instead used to take place only among the upper management in boardrooms. More recently, it looks like Creativity is knocking at the door of those rooms and has gained the right to sit at the decision-making tables as a …

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Replace Fear With Curiosity – A Shadow Story

Stay Home. Save Lives. This is the mantra of the moment. And it’s a very good one to have in mind to overcome the current situation that we are going through. These weeks, we are all supposed to be in quarantine, and for sure we are all wondering how long this will last, how can we overcome …

Read More
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I'd love to share my experience to help you build your business from scratch to reach your goals, which you can't find elsewhere.

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