For years people in creative roles were kind of left out of serious business conversations, which instead used to take place only among the upper management in boardrooms. More recently, it looks like Creativity is knocking at the door of those rooms and has gained the right to sit at the decision-making tables as a driver of innovation. The creative spark that used to be just an aesthetic abstraction and somehow light and breezy concept, is now an important leadership quality that is dramatically transforming the way we do business.
By Daniela Pavan
The challenging scenario created by the pandemic emergency is giving creativity an even more crucial role in our lives. We’ve been through so many changes during the past months: we changed the way we work, the way we interact with each other, the way we shop. Change looks always scary, and facing change can throw us in a state of chaos. In times of crisis like these, who should we turn to, and learn from? My answer is: from creative minds, from artists. You may remember Darwin’s evolution theory about “the survival of the fittest”. It’s not the strongest or the smartest one who survives but the one who can adapt more quickly to change and to new contexts. The ability to adapt to change combined with resilience (the quality of recovering quickly from failure and adversity, and using the opportunity for your personal development,) seems to be the best match to navigate this unprecedented scenario. A set of skills that are part of artists and creatives’ natural attitude.
The Creative Pois-On #CreativityWillSaveUs video and podcast series wants to demonstrate this exactly. We started the project to give voice to prominent figures from the world of art, culture, and entertainment during the COVID-19 emergency, inviting them to come together to reflect on the central value that art brings to humanity during the harsh quarantine times. We have been blessed by so many great contributions from artists from all over the world: 50+ artists for 10 episodes plus a special one celebrating Pride Day. Following these artists and watching them from a privileged point of view, we realized that even between their differences in terms of disciplines and artistic attitudes, they all have two fundamental traits in common: resilience and adaptability. In fact, they all managed to keep their creative spark alive and produce arts against all of the odds. Even the performing artists who have seen their venues abruptly shut down, basically overnight.