Throughout our coaching time, you will develop the tools and confidence to take action. My way of coaching is to empower you in becoming the Leader you want to be. You are unique and so your coaching should be too. I don’t follow a template, or ‘one size fits all’. We start where you are and we work towards your business goals. If you want a business that generates you income while also positively contributing to others, then you have arrived at the right place!

Whether you have an existing business, or you’ve an idea that you want to bring to life, there is a way to create a positive triple bottom-line company: profit-people-planet all winning. No longer are these areas mutually exclusive, you can have it all and do good at the same time!

WhatsApp Image 2020-10-20 at 1.37.35 AM
WhatsApp Image 2020-10-20 at 1.32.56 AM

Born and raised in Italy, I am now based in NYC. This is one of the reasons why I am blessed with both Italian artistic passion and NYC’s unique edge.

With 20 years of experience working in the world of digital, design and communication with big companies, agencies as well as small start-ups, I also have also a strong collaboration with the University of Venice (Italy) where I won a grant for a research project focused on understanding if and how creativity and design can be drivers for innovation.

As Entrepreneur, I am Co-Founder, Artistic Director, Creativity Curator, and Business Mind of Creative Pois-On, a New York based storytelling platform and multimedia production boutique, focused on producing brand-driven stories through written content, podcasts, videos or immersive experiences. I am in this entrepreneurial journey with my business partner Tommaso Cartia, who is the Editor in Chief of our editorial projects as well as Head of Content for our branded content productions.

As Art Lover, I am part of the organization of WALLABE Street Art Festival, where I managed the Communication and Marketing activities for the first edition of the Festival, in September 2020.

As Researcher, I am working on:

  • applying the  IKIGAI principles (the Japanese philosophy for happiness) to the business ecosystem;
  • exploring the role of art and storytelling in business and management contexts;
  • studying and experimenting the role of colors in business and communication.