Made in Italy… Made to Explore!

Ciao, I am Daniela!

Born and raised in Italy, I am now based in NYC. This is one of the reasons why I like to considered myself blessed with both Italian artistic passion and NYC’s unique edge! Currently I work as Creative Director and General Manager for The Ad Store NYC, creative agency part of an international network, and I am also member of the M.A.C. Lab (Lab for Management of Arts and Culture) of Ca’ Foscari University of Venice – Italy.

A bridge builder between the world of Creatives and the Business environment, during 2016, I was also involved in a research project with Ca’ Foscari University – Department of Management, to study if and how Design and Design Thinking can be drivers for innovation, and what impact Creativity has on this process. During this study, I led the laboratory in Design Thinking with the students of the Master Degree in Marketing and Communication, and worked with the Museum Fondazione Querini Stampalia, testing new approaches to re-design the museum and library experience, to make it more engaging.

I’m a “can-do gal” with a dynamic and growing skill set, who has always worked very hard to build a career in the Creative Industry, designing and executing very exciting projects. I am so thrilled to share them on the pages of this website… and look forward to receiving stories and comments by those of you who are doing the same!

Out of work I nurture my mental & physical strength with endurance running and kick boxing, I relax & challenge myself with Vinyasa Yoga and I unleash my creativity by studying acting, exploring art galleries, dancing at live music events and experimenting new recipes in the kitchen.

Check my profile on LinkedIn!

Currently I am involved in the following initiatives and projects:

  • The Ad Store NYC – Creative Agency – I cover the role of General Manager
  • The Ad Store Magazine – Online Magazine – I blog about Design and Design Thinking
  • M.A.C. Lab (Lab of Management for Arts and Culture) Ca’ Foscari University of Venice – I am member of the lab
  • Ca’ Foscari Alumni NYC Chapter – I cover the roles of Co-founder and Co-President