BUSINESS COACHING & INNOVATION MANAGEMENT
British Sky Broadcasting (BSkyB) was formed by the merger of Sky Television and British Satellite Broadcasting on 2 November 1990. In 2013 they were offering a huge offer to their subscribers and, since mobile was becoming an important new medium for online purchases, they were in need to get a mobile optimized website to allow people to buy their …
Museum and Library Fondazione Querini Stampalia in Venice, Italy, in 2017 was seeing their sales of tickets decreasing as well as was attracting less and less visitors to the library. Through the design thinking methodology, applied with the help of the students at Ca’ Foscari University, together with the Museum and the students, I redesigned …
Steeped in the Italian tradition, the Vitelli name stands for quality without compromise, bringing pasta and tomatoes made with the finest Italian ingredients to America for more than a century. It is one of the first Italian brands to be imported to the US, in 1885. The brand hired me to design a fresher brand image, able to stand …
Fleur Du Mal is a lingerie brand NYC based, founded by Jennifer Zuccarini, former Victoria Secret’s Designer. I was hired to work with the Usablenet team on the design and implementation of their mobile site, that they wanted to be an innovative digital experience. We created it in a way that on mobile people could …
Good for You Good for the Planet is a project launched by Barilla to promote eco-sustainability and entrepreneurship. I was involved in the development and execution of a Digital PR strategy, in the US and Italy, to improve awareness and developed an international communication plan that allowed the project to collect thousands of applications in …
Part of the task force for the design and launch of mobile virtual network operator service for Fastweb (largest Italian private telecommunication service). The service now has 1.5 million subscribers and and has sustained an annual CGR of 35%.
MEdiaset is the largest private Italian Broadcaster. I worked with them as active member of their task force for the design, partnerships management, public relations and marketing of their Digital Terrestrial TV Service, which was an innovative offer and tech service in early 2000s.
Modalita Design is a company focused on quality products, quality care, and quality experience. They specialize in importing the best of the best in decor and furnishing necessities, and have everything from high end contemporary furnishings, to equipment and products. Since 2011, they have been working to provide the design, hospitality and retail industries with …
Usablenet is a Mobile Technology company base in NYC and London (UK). I worked with them to build a global digital marketing and lead generation strategy, leveraging custom landing pages, content creation, social media, and SEO optimization of all web assets. The approach I designed and executed drove 40-50% increase in lead volume with strong …
Modish Living is a UK-based store of sustainable custom designed furniture. I supported the co-founder, Hellen Barlow, in: building their strategy for brand awareness and digital strategy (storytelling angles, website content and social media); designing a more effective business model.