BUSINESS COACHING & INNOVATION MANAGEMENT
British Sky Broadcasting (BSkyB) was formed by the merger of Sky Television and British Satellite Broadcasting on 2 November 1990. In 2013 they were offering a huge offer to their subscribers and, since mobile was becoming an important new medium for online purchases, they were in need to get a mobile optimized website to allow people to buy their …
WALLABE Street Art Festival is a Festival that gets organized on an annual base in Rovigo (my home town), Italy. During the first edition of the Festival in September 2020, I was part of the project as Head of Communication and PR to: build the strategic approach to position the festival on different communication channels …
Steeped in the Italian tradition, the Vitelli name stands for quality without compromise, bringing pasta and tomatoes made with the finest Italian ingredients to America for more than a century. It is one of the first Italian brands to be imported to the US, in 1885. The brand hired me to design a fresher brand image, able to stand …
Fleur Du Mal is a lingerie brand NYC based, founded by Jennifer Zuccarini, former Victoria Secret’s Designer. I was hired to work with the Usablenet team on the design and implementation of their mobile site, that they wanted to be an innovative digital experience. We created it in a way that on mobile people could …
Good for You Good for the Planet is a project launched by Barilla to promote eco-sustainability and entrepreneurship. I was involved in the development and execution of a Digital PR strategy, in the US and Italy, to improve awareness and developed an international communication plan that allowed the project to collect thousands of applications in …
Part of the task force for the design and launch of mobile virtual network operator service for Fastweb (largest Italian private telecommunication service). The service now has 1.5 million subscribers and and has sustained an annual CGR of 35%.
MEdiaset is the largest private Italian Broadcaster. I worked with them as active member of their task force for the design, partnerships management, public relations and marketing of their Digital Terrestrial TV Service, which was an innovative offer and tech service in early 2000s.
Modalita Design is a company focused on quality products, quality care, and quality experience. They specialize in importing the best of the best in decor and furnishing necessities, and have everything from high end contemporary furnishings, to equipment and products. Since 2011, they have been working to provide the design, hospitality and retail industries with …
Founded in 1946 in Brussels with our Head Office in Zurich, Switzerland, Comité International d’Esthétique et de Cosmétologie – CIDESCO is the World Standard for Beauty and Spa Therapy. They hired The Ad Store NYC while I was the General Manager, with the goal to redesign their social media presence. To make it sustainable prior …
Usablenet is a Mobile Technology company base in NYC and London (UK). I worked with them to build a global digital marketing and lead generation strategy, leveraging custom landing pages, content creation, social media, and SEO optimization of all web assets. The approach I designed and executed drove 40-50% increase in lead volume with strong …