BUSINESS COACHING & INNOVATION MANAGEMENT
Good for You Good for the Planet is a project launched by Barilla to promote eco-sustainability and entrepreneurship. I was involved in the development and execution of a Digital PR strategy, in the US and Italy, to improve awareness and developed an international communication plan that allowed the project to collect thousands of applications in …
Usablenet is a Mobile Technology company base in NYC and London (UK). I worked with them to build a global digital marketing and lead generation strategy, leveraging custom landing pages, content creation, social media, and SEO optimization of all web assets. The approach I designed and executed drove 40-50% increase in lead volume with strong …
Paulina Vega De La Dieppa is a former Miss Universe (2014) and a proud ambassador for Latino Americans. Born in the city of Barranquilla, Colombia, she has been a fellow citizen of the world ever since she was born. Paulina’s approach to life is the perfect combination of favorable fate and strategic planning. While her beauty is …
Parmacotto’s core business is in the production of cooked ham (prosciutto cotto) and its core value lays in using top quality products that are 100% made in Italy, which is the focus of its product launch in the United States market. Parmacotto, LLC results from the acquisition of Cibo Italia, LLC, established 10 years ago …
Italian leader in pasta production, Barilla decided to export the concept Mediterranean Diet and its values to NYC, by opening the first Barilla Restaurant in NY in 2013. Their goal was to be positioned as the leader in fast casual dining and to build brand awareness that could then translate in foot traffic and online …
CREMINI’S is the only Italian Restaurant in NYC offering authentic cuisine from Le Marche region. The activity started in July 2019. Their Liquor License got approved in January 2020, this is why the Press event took place in February 2020. Signature dishes are Ascolana Olives (in several variations) and Creminis (fried custard). The restaurant needed …
As chefs are known for their best recipes and cooking techniques, sales representatives are known for their ability to engage with clients through the knowledge and passion for the products they have in their catalogs. In order to build this passion for products, it is necessary for the brand to give them the right tools. …
Pizzarotti is an Italian company, well known in the US for their construction projects in the residential and hospitality spaces. They needed some help to redesign their digital presence to make it less chaotic and to make it mobile optimized. I was involved in this project as General Manager of The Ad Store. We worked …
During the Holiday Season 2018, Moleskine rebranded their Passion Journals and decided to focus their in-store US campaign on this product line. The Moleskine US team needed help to create the campaign and this is where we met. Italian design As A Perfect Gift I developed this project as General Manager of The Ad Store …
R.A. Jones is a US company, based in Kentucky, part of Coesia International Group. They build industrial machines such as cup filling machines and cartoning machines.R.A. Jones needed a brand new creative approach to launch three new machines at Chicago Pack Expo 2018. IDEA – A TAILOR MADE APPROACH While leading The Ad Store NYC …