As chefs are known for their best recipes and cooking techniques, sales representatives are known for their ability to engage with clients through the knowledge and passion for the products they have in their catalogs.

In order to build this passion for products, it is necessary for the brand to give them the right tools.


The main communication tool created for Agugiaro&Figna was a sales guidelines book, designed to describe clearly the core business of the brand, their values and their goals. A tool that was strategically developed to support sales reps in their daily job, to help them engage with new chefs and restaurant owners. A clear tone of voice, catchy design and strong storytelling angles were the key elements of this project.