Luxury Venetian Hotel Ca’ Sagredo is considered one of the best hotels in the city. However the team wasn’t trained to develop multilingual storytelling angles that could be compelling and engaging for people living in different countries. They believed in the importance of digital channels to grow awareness and bookings, but didn’t know how to achieve the goal.
They hired me to help them with that. Through the social media strategy that I designed and executed they acquired 10k new Facebook followers in less than six months through targeted small campaigns and increased engagement rate by 60%. This approach increased online booking by 20%.