Founded in 1946 in Brussels with our Head Office in Zurich, Switzerland, Comité International d’Esthétique et de Cosmétologie – CIDESCO is the World Standard for Beauty and Spa Therapy.

They hired The Ad Store NYC while I was the General Manager, with the goal to redesign their social media presence. To make it sustainable prior to the election of the board, after few months, we design a mini campaign focused on Facebook and Instagram that gave consistency to the profiles in terms of design and storytelling.

The campaign was called #CIDESCOBEYONDBEAUTY and wanted to point out that CIDESCO has a lot to share in the world of beauty and wellness.