Steeped in the Italian tradition, the Vitelli name stands for quality without compromise, bringing pasta and tomatoes made with the finest Italian ingredients to America for more than a century. It is one of the first Italian brands to be imported to the US, in 1885.

The brand hired me to design a fresher brand image, able to stand out digitally and to connect with younger and digital savvy generations. Together we redesigned and implemented a brand new website, focused on the concept “From our famiglia to your family”, integrated with their Amazon e-commerce store. We started also a path to identify the most important pillars for a successful communication of the brand on social media, with the goal to increase traffic to the website and collect leads from new sales partners