Royal Chain Group is a pre-eminent importer of quality jewelry among retailers.
I specifically worked for two of its brands for their launch on social media:
• Phillip Gavriel, whose key concept was inspired by the beauty and the elegance of Italian Renaissance to represent in each collection the perfect combination of passion and heritage,
• Intuitions, a brand producing and marketing bracelets and bangles with motivational quotes, to inspire people’s everyday life.
The main goals of the project were to increase brand awareness, drive in-store traffic and improve online engagement.
The strategy I applied focused on transforming weaknesses into strength and threats into opportunities for both brands, through the development of different narratives, and paying a special attention to the retailers.