Ruler Art is an Art Gallery based in New York.
Since competition in the art gallery space is pretty tough in the city, they were looking for new ways to connect with their visitors and potential buyers.
ART IS IMPERFECTION
“People always say… Take a class, do this do that.. Study this or study that. But life is the real teacher. Go out and soak in life like a sponge. Learn from the realness that surrounds you in every moment. I want my work to breathe life into a space.” – Luca Vigorelli
With the company I co-founded, Creative Pois-On, we designed and built a concept for a successful immersive experience to connect visitors to Luca’s mindset and story. By walking through his paintings, people could also see polaroids that were narrating the story of his life experiences, all connected by colored strings of yarn.
The goal of the project was to design an inspiring and colorful journey through Luca’s art.