Jonas Leriche’s Art is a mixture of authenticity and artificiality. It is inspired by the beauty of nature, that stands in shrill contrast with the world dominated by mere appearance, social media presence and superficiality. The driving force behind his work is the desire to inject the rawness of nature into the seamless perception of life…

With the company I co-own, Creative Pois-On, we created a concept for a successful interactive experience to tangibly “Experience Leriche” (the artist) through a journey into his mind. The project happened at the art gallery Ruler Art in New York.

The goal of the experience inside the experience is to offer an extraordinary journey inside the brain of this extraordinary artist. A journey through the elements of his artworks: butterflies, diamonds, paintings, skulls