What I do

During the past almost 15 years I have been working in the Creative, Design, Digital and Technology Industries, developing projects for B2B as well as B2C users, in both agencies and big companies, in three different countries: Italy, UK, US.

There are several areas of expertise that I cover thanks to my background and career and I can help you with!

Check them out below:

specialties

They say love what you do, do what you love. This represents my approach!

So, let’s clarify what I do 😉

DIGITAL STRATEGY AND DIGITAL EXPERIENCE DESIGN

I help brands unlock their digital potential for growth and competitive advantage. I develop unique strategic insights and actionable recommendations focused on the creation of consistent multi-platform experiences.

Activities:

Strategic approach

Benchmark and market analysis

Storytelling

Content strategy and production

Social media marketing

Blogging

SEO

Digital advertising

E-commerce experience design

Email marketing

Newsletter management

Digital PR

Data analysis

 

DESIGN THINKING

I support companies in understanding the principles of design thinking and incorporating them in their internal processes.

Activities:

Context analysis

User interviews

Ideation

Prototyping

User Testing

 

BRANDING

Through market study, competitive analysis and consumer behavior awareness, I support firms to develop and improve their corporate and product brands. This is a mandatory step for companies to be recognized and positively perceived by their target audience.

Activities:

Brand Assessment

Brand identity

Branding guidelines

Positioning

Brand personality

Narratives and tone of voice

Communication plan

Marketing plan

Go-to market activities

Partnerships

 

TRAINING/COACHING

I believe that Knowledge is the base to develop successful strategies and achieve goals. Through workshops and specific coaching sessions, I share my expertise and help apply it through lateral thinking.

Activities:

One to One training sessions

Coaching sessions tailored for teams