BUSINESS COACHING & INNOVATION MANAGEMENT
Luxury Venetian Hotel Ca’ Sagredo is considered one of the best hotels in the city. However the team wasn’t trained to develop multilingual storytelling angles that could be compelling and engaging for people living in different countries. They believed in the importance of digital channels to grow awareness and bookings, but didn’t know how to …
The US Corporate Gifts Division of Swarovski was looking for new ways of selling. They hired me to train them on how to use social media channels, in particular LinkedIn and Twitter, to support their sales process. Through a 3 days training sessions, I developed a strategy that their team put in place that helped …
Parmacotto’s core business is in the production of cooked ham (prosciutto cotto) and its core value lays in using top quality products that are 100% made in Italy, which is the focus of its product launch in the United States market. Parmacotto, LLC results from the acquisition of Cibo Italia, LLC, established 10 years ago …
Italian leader in pasta production, Barilla decided to export the concept Mediterranean Diet and its values to NYC, by opening the first Barilla Restaurant in NY in 2013. Their goal was to be positioned as the leader in fast casual dining and to build brand awareness that could then translate in foot traffic and online …
CREMINI’S is the only Italian Restaurant in NYC offering authentic cuisine from Le Marche region. The activity started in July 2019. Their Liquor License got approved in January 2020, this is why the Press event took place in February 2020. Signature dishes are Ascolana Olives (in several variations) and Creminis (fried custard). The restaurant needed …
As chefs are known for their best recipes and cooking techniques, sales representatives are known for their ability to engage with clients through the knowledge and passion for the products they have in their catalogs. In order to build this passion for products, it is necessary for the brand to give them the right tools. …
Royal Chain Group is a pre-eminent importer of quality jewelry among retailers. I specifically worked for two of its brands for their launch on social media: • Phillip Gavriel, whose key concept was inspired by the beauty and the elegance of Italian Renaissance to represent in each collection the perfect combination of passion and heritage, …
Pizzarotti is an Italian company, well known in the US for their construction projects in the residential and hospitality spaces. They needed some help to redesign their digital presence to make it less chaotic and to make it mobile optimized. I was involved in this project as General Manager of The Ad Store. We worked …
During the Holiday Season 2018, Moleskine rebranded their Passion Journals and decided to focus their in-store US campaign on this product line. The Moleskine US team needed help to create the campaign and this is where we met. Italian design As A Perfect Gift I developed this project as General Manager of The Ad Store …
R.A. Jones is a US company, based in Kentucky, part of Coesia International Group. They build industrial machines such as cup filling machines and cartoning machines.R.A. Jones needed a brand new creative approach to launch three new machines at Chicago Pack Expo 2018. IDEA – A TAILOR MADE APPROACH While leading The Ad Store NYC …