About

I am an Innovation and Strategic Communication Designer working at the intersection of innovation, culture, education and sustainability. With over twenty years of international experience across Italy, the United Kingdom, the United States and France, I work with organisations, institutions and cities to design new directions, new collaborations and new forms of value — helping visions take shape as coherent strategies, shared projects and liveable realities.

The fil rouge of my career has always been innovation — not only as a creative and strategic process, but as a way to connect disciplines, sectors and cultures to generate lasting value. Strategic communication is the bridge that makes this possible: it is how visions become understandable, how strategies become shareable, how meaning is created, how direction is articulated.

By nature and by practice, I act as a liaison: making different worlds speak to each other within organisations and across sectors, building strategic partnerships, fostering collaboration and aligning diverse stakeholders around shared purpose.

My professional path is deliberately hybrid, spanning large organisations, creative industries, cultural institutions, universities and startups — from early work on digital terrestrial television with Mediaset, Italy’s leading private broadcaster, to launching mobile services for Fastweb, one of Europe’s most innovative telecommunications companies, to developing award-winning digital, cultural and communication projects for international brands and institutions, such as BSkyB in the UK and acting as impact manager for Italian innovative company in the field of educational experiences, Kid Pass.

A significant part of my work has been dedicated to supporting institutions and cultural organisations in strengthening their strategic positioning, visibility and long-term development.

At Ca’ Foscari University’s Venice School of Management, I contributed to the design of the School’s strategic marketing and public relations approach, supporting its path towards obtaining the EQUIS accreditation in 2023 — one of the most important international quality accreditations for business schools worldwide, and a key milestone in the School’s international recognition and positioning.

In the cultural field, I have worked at the intersection of creativity, strategy and international visibility. I led the US public relations and positioning strategy for composer Paolo Buonvino during the Oscar campaign for the film Fatima (2021), directed by Marco Pontecorvo, contributing to the international visibility of both the project and its creative team.

I have also worked on the institutional and territorial side of culture. At M9 – Museum of the 20th Century in Venice, a major Italian museum dedicated to the social, cultural and economic history of Italy in the 1900s, I designed and implemented the marketing, corporate fundraising and partnership strategy, building mission-driven collaborations with companies and institutions and securing long-term support for major cultural initiatives.

What defines my work today is not only the ability to imagine new directions, but to design the strategic and communicative structures that help them take shape and be carried forward — through partnerships, learning architectures and shared narratives that align people, purpose and systems.

A key dimension of my work is the application of regenerative thinking to business, organisations and territories. By regenerative I mean designing economic and organisational models that restore and renew the human, cultural, social and environmental conditions that make innovation possible over time — so that growth does not come at the expense of people, communities or meaning.

Alongside my advisory and design work, I am deeply engaged in education and knowledge transfer. I teach innovation, strategy, negotiation and intercultural management in business schools and universities in France and Italy, and I regularly design executive learning programmes that connect academic research with real-world transformation.

I am also an author and speaker, with articles published in Forbes USA and presentations at international conferences. My research and applied projects include Erasmus+ and publicly funded programmes such as Urban GoodCamp (urban transformation and placemaking), REGENU (regenerative economy), Cultural Heritage 2.0 (digital innovation for cultural organisations), and the PNRR-funded initiative NextGen Heritage on sustainable cultural tourism.

Across all these contexts, I move between research and practice, strategy and facilitation, systems and stories — because I believe that sustainable transformation is never only technical or economic. It is cultural, relational and communicative.

At the core of my work is a simple conviction: the future does not only need to be invented — it needs to be made inhabitable.