INNOVATION & COMMUNICATION DESIGNER | STRATEGIC LIAISON & LEARNING ARCHITECT
Jonas Leriche’s Art is a mixture of authenticity and artificiality. It is inspired by the beauty of nature, that stands in shrill contrast with the world dominated by mere appearance, social media presence and superficiality. The driving force behind his work is the desire to inject the rawness of nature into the seamless perception of …
WALLABE Street Art Festival is a Festival that gets organized on an annual base in Rovigo (my home town), Italy. During the first edition of the Festival in September 2020, I was part of the project as Head of Communication and PR to: build the strategic approach to position the festival on different communication channels …
Good for You Good for the Planet is a project launched by Barilla to promote eco-sustainability and entrepreneurship. I was involved in the development and execution of a Digital PR strategy, in the US and Italy, to improve awareness and developed an international communication plan that allowed the project to collect thousands of applications in …
MEdiaset is the largest private Italian Broadcaster. I worked with them as active member of their task force for the design, partnerships management, public relations and marketing of their Digital Terrestrial TV Service, which was an innovative offer and tech service in early 2000s.
Usablenet is a Mobile Technology company base in NYC and London (UK). I worked with them to build a global digital marketing and lead generation strategy, leveraging custom landing pages, content creation, social media, and SEO optimization of all web assets. The approach I designed and executed drove 40-50% increase in lead volume with strong …
Go CV25 was a website I designed and built on WordPress to raise money to support Article25, a group of Volunteer Architects that offer not-for-profit building design expertise to provide better shelter and sustainable solutions to extreme poverty, disaster or need. It was developed to support the Clipper race of Architect Alessandra Iacovella, from San …
Luxury Venetian Hotel Ca’ Sagredo is considered one of the best hotels in the city. However the team wasn’t trained to develop multilingual storytelling angles that could be compelling and engaging for people living in different countries. They believed in the importance of digital channels to grow awareness and bookings, but didn’t know how to …
Paulina Vega De La Dieppa is a former Miss Universe (2014) and a proud ambassador for Latino Americans. Born in the city of Barranquilla, Colombia, she has been a fellow citizen of the world ever since she was born. Paulina’s approach to life is the perfect combination of favorable fate and strategic planning. While her beauty is …
Parmacotto’s core business is in the production of cooked ham (prosciutto cotto) and its core value lays in using top quality products that are 100% made in Italy, which is the focus of its product launch in the United States market. Parmacotto, LLC results from the acquisition of Cibo Italia, LLC, established 10 years ago …
Italian leader in pasta production, Barilla decided to export the concept Mediterranean Diet and its values to NYC, by opening the first Barilla Restaurant in NY in 2013. Their goal was to be positioned as the leader in fast casual dining and to build brand awareness that could then translate in foot traffic and online …